Shootih
Target Market
India
Target Audience
Business owners
Industry
Fintech
Project type
LinkedIn Newsletters | Website Copy | Social Media Posts | Email Newsletters | Ebooks | Decks and more
Shootih at a Glance
Shootih is Systango’s in house fintech project. While working at Systango, I handled content for Shootih across platforms. I brought together my experience from banking at ICICI Bank and my role as a content writer at a tech company to create content that felt reliable, clear, and easy to understand.
The focus was simple.
Help business owners feel confident about financial decisions without overwhelming them.
Linkedin Newsletter
The LinkedIn newsletter was written for business owners who wanted clarity, not complexity. Each edition was based on insights from well known research and business publications like S&P Global, McKinsey & Company, Bain & Company, and Harvard Business Review.
The goal was to start meaningful conversations and slowly position Shootih as a thought leader in the fintech space, not a brand trying to sell.
Website content
The website content was written to feel calm, simple, and educational. As shared by the CEO, Mrs. Vinita Rathi, the content needed to avoid sales language and focus on helping users learn.
I also suggested adding a calculator so visitors could see potential returns in a practical way. This small addition made the website more useful and was later implemented.
Social Media Posts
The LinkedIn newsletter was written for business owners who wanted clarity, not complexity. Each edition was based on insights from well known research and business publications like S&P Global, McKinsey & Company, Bain & Company, and Harvard Business Review.
The goal was to start meaningful conversations and slowly position Shootih as a thought leader in the fintech space, not a brand trying to sell.
Looking for a content strategist who can lead your Branding, and a lot more?
Then you’re looking for me.
Let’s connect.
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