I Build Content for How People Search Now
Hey there!
I’m a creative writer with a strategist’s minds.
That balance allows me to own content end to end, from research and narrative to SEO, discovery, and conversion.
I work across B2B and B2C in tech, ecommerce, and fintech, building content that is meant to be found, not just published.
B2B • B2C • TECH • ECOMMERCE • FINTECH
Selected Work & Impact, in Brief
A quick look at the kind of work I’ve done and what it changed.
IT Geeks - Website
Website copy
Information flow
Core Narrative
Reworked website content and flow to make the site the strongest and most trustworthy piece in IT Geeks’ portfolio.
IT Geeks - Social Presence
Social Presence
Brand Presence
Moved the social feed away from AI heavy, Canva driven posts and built a clearer, more intentional brand presence.
SEO Content
Content structures
Search intent mapping
Answer Engines
Wrote blogs and planned content structures that show up on search engines and answer engines for relevant queries.
Systango - Diving Board
Community Content
Communication strategy
Helped grow the Diving Board community from zero to 15k through regular product updates and content led communication.
Shootih
Website Content, Blogs, LinkedIn Newsletters, Email Copy, Social Media Content, Product funnel SMS content, Marketing Assets Copy
I Push Ordinary Towards Extraordinary
I do everything content. And copy.
How I Work
Research
Every project starts with understanding the product, audience, and business goal. I dig into user intent, competitors, search behaviour, and existing gaps before deciding what content is needed.
Ideate
This is where structure takes shape. I define the right sections, narrative flow, and word count for each page, so content is planned with intent, not written and adjusted later.
Write
Writing is where strategy meets psychology. I write only what is necessary, using words that guide attention, build trust, and keep the reader engaged. Good writing is not about saying more, it is about knowing what to say, where to say it, and how far to push.
Collaborate
Strong content is never built in isolation. I work closely with leadership, sales, marketing, and design teams to ensure the story reflects the business from every angle. I take end to end ownership of execution, coordination, and outcomes, including what works and what does not.
With you at the centre. Always. Agile only works when the people involved agree it works. I believe in clarity, alignment, and accountability over process theatre.
What You Never Have to Worry About
Freshness and originality
Every piece is thoughtfully researched and written, never recycled or template driven.
Brand voice and guidelines
Tone, language, and messaging stay consistent across every touchpoint.
Grammar and clarity
Clean, precise writing that needs no second pass. This is always a given.
Testimonials
I have a bunch of
I write. I execute. I own.
If your team needs a proactive content strategist, you’re looking at one.