Systango
Target Market
India
Target Audience
Business owners
Industry
AI, Blockchain, Tech
Project type
Website Copy | Case Studies | Blogs | Social Media Posts | Off-page SEO content
Systango at a Glance
Systango is a technology company working across AI, blockchain, and modern software solutions. During my time at Systango, I worked closely with the marketing, design, and product teams to shape how the brand communicated with businesses.
The goal was not to sound technical for the sake of it. It was to explain complex technology in a way business owners could actually understand and trust.
Website Copy
The website copy was written to feel clear and grounded. The focus was on explaining what Systango does, who it helps, and why it matters, without overwhelming visitors with jargon.
Each page was structured to guide business owners gently, from understanding the problem to seeing how Systango could help.
Ps. Systango keeps on updating its website, the content picture listed here might differ from the one attached here.
Case Studies
Case studies were written to tell real stories, not sales pitches. They focused on the client’s problem, the thinking behind the solution, and the outcome, in a way that felt honest and easy to follow.
The intent was to help potential clients see themselves in these stories and feel confident reaching out.
Blogs
Blogs were written to educate and build long term credibility. Topics covered AI, blockchain, product thinking, and real world business use cases. Every blog was created to be useful first and promotional last.
Social Media Posts
Social media content was written to reflect Systango’s thinking and culture. The posts focused on sharing ideas, explaining trends, and showing expertise without sounding loud or sales driven.
The tone stayed professional, calm, and approachable.
SEO Content + Medium Articles
Off page content was created to support visibility and trust. This included guest articles, thought pieces, and supporting content that helped Systango show up in the right places with the right context.
The focus stayed on quality, relevance, and consistency.
Looking for a content strategist who can lead your Content, and a lot more?
Then you’re looking for me.
Let’s connect.
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